Lawyer and attorney are used interchangeably by users searching so you would just have to create one set of keywords utilizing the word ‘attorney.’ Once this is completed, just copy and paste the existing list, highlight all of the keywords containing the word ‘attorney,’ then click ‘Replace Text.’ In the ‘Find Text’ field, enter ‘attorney’ and in the ‘Replace with’ field enter ‘lawyer.’ This will automatically change all the keywords from ‘attorney’ to ‘lawyer.’ This can be done for any number of keywords and will absolutely save you time. Get the most value for every impression, deliver better experiences, and manage your entire ads business from one easy-to-use, integrated platform. Think if you are building an account for a law firm. This is a major time saver in situations where multiple words can easily be swapped in and out of keywords. The replace text feature in AdWords allows you to pinpoint all instances of certain chains of text and swap them out with new text. between campaigns.Įxample: When creating multiple location-specific campaigns with the same keywords. Automatically deliver personalized ads with dynamic creative. Learn more Improve performance with dynamic creative. ![]() You can always pause, duplicate or relaunch your ad campaigns at any time. This will save you tons of time when mimicking keywords, ads, etc. To put it simply, the editor allows users to manage their campaigns from their desktops producing substantial benefits in the form of simple usability. Edit your budget, audience, placement options and creativeincluding editing multiple ads at once. A larger, informative ad means more attention from users. Your line editor, copyeditor or proofreader will look at your copy with completely fresh eyes. With new enhancements to Microsoft Advertising Sitelinks, you can boost your ad size by adding two lines of customizable, descriptive text to each sitelink. In the AdWords Editor, copying and pasting is as simple as using the traditional ctrl + C, ctrl + V shortcuts (Command + C, V for Mac). The First Big Benefit of Working with an Editor: Objectivity. Copy and pasteĬopying and pasting in the AdWords online interface can be a cumbersome process involving multiple clicks through various drop-down menus. Here are five of the top benefits I have found from using the tool when building and editing accounts. As accounts get larger, the time savings are amplified. Personally, for the accounts I work on I’ve found it to be at least a 50% time savings for things like building new accounts compared to using the standard online interface. AdWords Editor is a fantastic tool created by Google that allows you to quickly create and edit campaigns, ad groups and keywords on a mass scale.
0 Comments
Leave a Reply. |